On 6 June 2024, the IBER-Kotosaka B2 (English-track) seminar held a joint session with Yokogawa Electric Corporation at Yokogawa's own training facility. Our guests were Yokogawa's international executives, gathered from across the world, who were themselves working through a slate of topics set by Yokogawa's senior leadership as part of an internal leadership programme. A distinguished strategy and organisation scholar from the University of Oxford joined alongside them. In parallel, over the preceding two weeks, B2 students had been working on the same topics independently. The day itself was built around a simple question: what happens when two groups wrestling with the same problem — one from inside the company, one from outside — come together and compare their answers?

Yokogawa executives and IBER-Kotosaka B2 seminar — group photo outside the Yokogawa training facility
At the Yokogawa training facility — international executives, B2 students, and visiting faculty together.

Parallel tracks, shared topic

In a typical B2 joint session, only one side is in active preparation before the day itself: the partner company brings the brief, the students work through it for two to three weeks, a seminar-internal interim critique drives a second pass, and then the day is a full two-way debate between teams and the executives who own the question. What was distinctive about this Yokogawa edition was that both sides were in active preparation at the same time. Yokogawa's executives were working through the topics as part of their internal leadership programme; B2 was doing a two-week intensive on the same topics. When the day arrived, the room was divided neither by seniority nor by role, but by where each participant was standing when they looked at the problem.

Why the format worked

The result was a session in which both sides were pushed hard. Students were challenged by the operational weight the executives brought to their framing — the weight of having made decisions at that scale. The executives, in turn, were challenged by how freely the students were willing to ask basic questions that insiders tend, over time, to stop articulating out loud. Having the Oxford scholar in the room sharpened the exchange in both directions, and several of the day's sharpest questions came from each side.

About Yokogawa

Yokogawa Electric Corporation is a Japanese industrial-automation, test-and-measurement, and software company, founded in 1915 and headquartered in Musashino, Tokyo. It operates in more than 60 countries and supplies control systems and measurement technology to the energy, chemicals, and manufacturing industries worldwide. A long-term engineering culture and a global business footprint make Yokogawa a natural match for a session that wanted to test student strategy work against an operating reality spanning continents.