On 25 October 2023, the IBER-Kotosaka B2 (English-track) seminar held a three-way joint session with Nissan Motor Corporation, with the MBA students of Hitotsubashi ICS joining as a third partner. Nissan's executives, together with the managers and senior managers leading transformation work inside the company, brought in a set of strategic problems they were actively working through. B2 and ICS teams had each developed their own independent proposals over the preceding weeks, and the day itself was structured as a three-way debate in which students, MBA students, and practitioners all presented to, and argued with, one another.

IBER-Kotosaka B2 seminar and Nissan / Hitotsubashi ICS participants — group photo
At the close of the session — IBER-Kotosaka B2, Hitotsubashi ICS MBA, and Nissan colleagues together.

A three-way joint session

B2 joint sessions follow a consistent shape. The partner company brings a real strategic brief; students spend two to three weeks working through it independently; a seminar-internal interim presentation, with faculty and classmates pushing hard, leads to a second pass; and the day itself is a two-way exchange in which student teams and executives present to each other and debate both sets of proposals in depth. For this Nissan collaboration we added a third participant group on top of that standard shape: the Hitotsubashi ICS MBA cohort, working from the same brief with substantial operating experience behind them. Each team's answer was therefore tested not only by Nissan's own practitioners but by peers approaching the same problem from a different vantage point.

What came out of the debate

What stayed with us afterwards was the quality of the discussion. The Nissan participants — in particular the team leading transformation work from inside the company — engaged with the student output with real seriousness. On the day and in the weeks that followed, several of them spoke about how impressed they were by the quality and originality of the student proposals. Concretely, elements of the student work later found their way into Nissan's own internal proposals. This is an unusual outcome for undergraduate work, and the kind of outcome the format is designed to enable.

About Nissan

Nissan Motor Corporation is a Japanese multinational automobile manufacturer, headquartered in Yokohama and founded in 1933. It is one of the world's largest automakers, operating in more than 50 countries across a full range of passenger and commercial vehicles. Nissan has been a recurring B2 partner — see also the October 2024 session on brand value proposition.

About Hitotsubashi ICS

Hitotsubashi University Business School, School of International Corporate Strategy (Hitotsubashi ICS) is a fully English-taught MBA programme based in Chiyoda, Tokyo. Its students arrive with substantial international work experience, and that experience is what made the three-way design work: undergraduate B2 framings sitting alongside MBA-level operational perspective, with Nissan's practitioners engaging with both at once, producing a discussion none of the three groups could have produced on its own.