企業の競争優位性を高める「デザイン文化」とは何か——という問いを巡って、デザインを単なる意匠ではなく組織能力として捉え直す試みが、各所で活発になっています。
What does it really mean to talk about a "design culture" that raises a firm's competitive advantage? Across the field, there is increasingly active work to reframe design not as mere styling but as an organisational capability.