ダイヤモンド・オンラインに琴坂将広 准教授（当時）の記事「新興国市場での販売・サービス網構築：トルコのエアコン事情を題材に」が掲載されました。
An article by Associate Professor Masahiro Kotosaka (at the time), "Building sales and service networks in emerging markets — using Turkey's air-conditioner market as a case", has been published on Diamond Online.
新興国市場で販売・サービス網をどう作るか。トルコのエアコン市場を題材に、現地の構造に踏み込んで戦略を組み立てるための実務的な視座を共有する。
How should one build sales and service networks in an emerging market? Drawing on Turkey's air-conditioner market as a worked example, the article shares the kind of pragmatic, on-the-ground perspective needed to assemble a workable strategy.